
Fundraising 101 for Schools
Creative Ways to Boost Your School's Income
SEMINAR BRIEF
Struggling with tight budgets? This session offers creative and practical approaches to fundraising that will help you tap into new revenue streams. Learn how to structure fundraising campaigns, engage your community, and ensure transparency throughout the process. You'll leave with innovative ideas and a clear plan for income generation.
IN THIS SEMINAR WE EXPLORE
Key strategies for creating successful school fundraising campaigns.
Tips for engaging the community and securing support for school initiatives.
Methods to diversify funding sources beyond traditional avenues.
Techniques for organising events that attract donors and build goodwill.
Guidelines for transparent reporting on fundraising outcomes.
TAKE HOME POINTS
Fundraising ideas, community engagement strategies, tools for accountability in income generation.
THIS SESSION IS FOR SCHOOL BUSINESS LEADERS WHO
Want new ways to generate income beyond traditional funding sources.

Justin Smith
About the speaker
Following a career in business development and marketing, Justin moved into the education sector over 20 years ago and has worked as a senior leader in three large secondary schools in East Anglia. In 2017 Justin established Chameleon Consultancy and Training, designed to provide specialist marketing, income generation and bid writing services to the education sector.
An experienced bid writer, Justin has secured over £8 million in additional income for schools, from a variety of sources including conventional grants and trust funds, commercial sponsorship and donations. Justin is an assessor with Best Practice Network, assessing school leaders for the School Business Professional Apprenticeship and the Diploma in School Business Management. In 2024 Justin was appointed Chair of MarCommEd (East Anglia).
He was awarded the Guardian/ISBL Marketing Award and is a Fellow of the Institute of School Business Leadership.