Shaping Your School’s Reputation: Building Strong Public Relations

How to build trust, handle scrutiny and communicate with clarity

SEMINAR BRIEF

In today’s fast-moving world, your school’s reputation can be shaped by more than just results. From parent perceptions and local media stories to online noise, how your school communicates can build trust — or create risk.

This session offers a practical look at how school business leaders can play a proactive role in shaping public perception, managing sensitive situations, and building long-term confidence in their school or trust. Whether you’re responding to a complaint, fronting a difficult message, or planning ahead for reputation management, this session will give you tools to do it calmly and effectively.

IN THIS SEMINAR WE EXPLORE

• What influences a school’s reputation — and what you can control

• How to respond to scrutiny or complaints with confidence and professionalism

• Building long-term community trust through clear, authentic messaging

• Proactive PR: when and how to showcase your strengths

• Tips for working with the media — and when to push back

TAKE HOME POINTS

Confidence in handling public perception, practical communication strategies, and ways to build and protect your school’s reputation over time.

THIS SESSION IS FOR SCHOOL BUSINESS LEADERS WHO

Want to take a more strategic role in shaping how their school is seen — and feel prepared to protect its reputation when challenges arise.