top of page
EE LIVE 2026_Section banners V25.jpg

Leading with Purpose

Using the Golden Circle to guide teams change, culture and confidence in schools

Seminar brief School business leadership is complex and fast paced, with SBLs balancing high expectations, stretched teams and constant change. In this environment, purpose isn't a theory. It is an anchor that sharpens decision making, strengthens culture and keeps teams motivated when pressure rises. This session brings Simon Sinek's Golden Circle into real school and trust settings. We explore how clarity of purpose shapes communication, priorities and behaviour, and how it can be used as a practical leadership tool rather than an abstract idea. We'll look at how purpose plays out differently in different settings, and how it can always support teams through uncertainty, change and growth. 



In this session we explore 


  • How the Golden Circle translates into education and school business leadership 

  • Defining and communicating your 'why' as an SBL or trust leader 

  • Using purpose to guide daily decisions, priorities and team culture 

  • Leading with trust and empathy through challenge or organisational change 

  • Practical ways to build team motivation, clarity and connection 



Take home points


  •  A clear framework to define and articulate your leadership purpose 

  • Prompts to help teams understand the why behind their work 

  • Techniques to communicate purpose consistently and confidently 

  • Tools to rebuild motivation and focus during periods of pressure or change 



This session is for 


SBLs, SBMs, SBPs, CFOs, COOs and MAT central leaders who want to strengthen their leadership impact and align everyday decisions with a clear, shared purpose.

bottom of page